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The Old Playbook is Dead
Spain did it with Ibai Llanos. France with rugby podcasters. Now the Bundesliga joins in—proving creators are becoming sports’ next distribution…
Sep 8
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Robby Busser
1
August 2025
Analytics Are Redefining Youth Sports
Pro tools are no longer just for pros—youth athletes, parents, and coaches are now demanding the same data-driven edge.
Aug 23
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Robby Busser
2
How Lost & Found Became a $5B Problem in Sports & Events
Why digitizing the smallest fan touchpoints could define the next decade of sports tech.
Aug 16
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Robby Busser
1
ZATAP is Quietly Rewriting the Rules of Fan Engagement
By fusing merch with tech, ZATAP is helping teams connect with fans in smarter, more meaningful ways.
Aug 8
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Robby Busser
2
Lucra Sports and the Rise of Competitive Socialization
Peer-to-peer interaction is the next frontier in consumer gaming—and Lucra is building the tools, tech, and trust to lead it.
Aug 1
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Robby Busser
1
July 2025
From TikTok to the Big Leagues: How Coach Rac and Diamond Kinetics Are Redefining Youth Sports
Banana Ball, Smart Bats, and gamification are shaping the future of youth development.
Jul 25
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Robby Busser
1
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