Robby Busser’s Substack

The Creator Era of Fandom

Sports fandom is being rewritten in real time by influencers, streamers, and Gen Z’s demand for authenticity.

Oct 6, 2025 • Robby Busser

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September 2025

The Old Playbook is Dead

Spain did it with Ibai Llanos. France with rugby podcasters. Now the Bundesliga joins in—proving creators are becoming sports’ next distribution…

Sep 8, 2025 • Robby Busser

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August 2025

Analytics Are Redefining Youth Sports

Pro tools are no longer just for pros—youth athletes, parents, and coaches are now demanding the same data-driven edge.

Aug 23, 2025 • Robby Busser

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How Lost & Found Became a $5B Problem in Sports & Events

Why digitizing the smallest fan touchpoints could define the next decade of sports tech.

Aug 16, 2025 • Robby Busser

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ZATAP is Quietly Rewriting the Rules of Fan Engagement

By fusing merch with tech, ZATAP is helping teams connect with fans in smarter, more meaningful ways.

Aug 8, 2025 • Robby Busser

3

Lucra Sports and the Rise of Competitive Socialization

Peer-to-peer interaction is the next frontier in consumer gaming—and Lucra is building the tools, tech, and trust to lead it.

Aug 1, 2025 • Robby Busser

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July 2025

From TikTok to the Big Leagues: How Coach Rac and Diamond Kinetics Are Redefining Youth Sports

Banana Ball, Smart Bats, and gamification are shaping the future of youth development.

Jul 25, 2025 • Robby Busser

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